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The House's New Hustle
How "Friendly" Betting Tools Are Hijacking Your Brain
Sep 9
•
Ariel Calista
1
1
Understanding the Importance of Bankroll Management
A Data-Driven Approach
Sep 1
•
Ariel Calista
4
August 2025
The Economics of Sports Wagering
Prospect Theory, Game Theory, and the Myth of Gambling as Anti-Intellectual
Aug 26
•
Ariel Calista
9
1
Prop Betting in Flux
Athlete Safety, Integrity Risks, and the Next Biometric Arms Race
Aug 19
•
Ariel Calista
4
1
The $673 Billion Elephant in the Room: Why Gamblers Keep Going Offshore—and Why It’s the Industry’s Fault (and How to Fix It)
The American Gaming Association just announced that Americans wager $673.6 billion a year with illegal and unregulated operators.
Aug 14
•
Ariel Calista
6
1
Mirror Neurons, the Gen Z Stare, and the Future of Sticky Communities
From Neurobiology to Sports Bars
Aug 8
•
Ariel Calista
4
1
The Anchor Model: A Smarter Way to Bet on Sports with AI
As a professional in both academic and applied artificial intelligence and machine learning for business analytics, my expertise in coding and model…
Aug 1
•
Ariel Calista
5
July 2025
How Gen Z Is Rewiring Sports Wagering—And Why It Matters Now
Gen Z's relationship with sports betting represents a shift from traditional gambling to a social, content-driven, and algorithmically mediated…
Jul 23
•
Ariel Calista
3
1
Let’s Remember Athletes Are Real People
In the world of modern sports, athletes are facing a new and insidious challenge: the relentless pressure and intrusion from an increasingly aggressive…
Jul 20
•
Ariel Calista
3
The End of the Edge: How AGI Will Break Sports Wagering—and Reinvent Fantasy Play
Watching all of the incredible volume of information and dollars flying around about building better wagering systems, safer wagering systems, markets…
Jul 12
•
Ariel Calista
3
1
Fixing the Odds: Can Horse Racing Win Back the Bettor?
Louisiana’s bold new bill tries to modernize the sport—but full-field fixed-odds might not be the answer. Smarter matchups could be.
Jul 8
•
Ariel Calista
2
1
The 1,000-Play Gauntlet: Why Real Sports Handicapping Is Harder Than It Looks
In a recent Mailbag column, Jeff Fogle posed an eyebrow-raising idea from the gambling literature: maybe you need 1,000 plays to statistically prove…
Jul 1
•
Ariel Calista
8
1
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